It is crucial to capture the attention of website visitors and keep them there by using appealing visuals and good ergonomics.
Since non-profit organizations frequently sell an idea rather than a physical product, it is crucial to grab the attention of a new visitor and entice him or her to explore the website. It’s important to carefully consider the visual elements that will keep visitors on your website long enough to absorb your message in order to effectively communicate your nonprofit’s mission and goals.
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This article focuses on the five fundamental guidelines that can help associations and foundations build websites that are aesthetically pleasing. These pointers might be used on almost any website. However, if you implement these suggestions effectively, your website will likely get better, get more visitors, and your associative activities will become more visible as a result.
1. Make a simple, exploratory home page that is free of clutter.
Potential donors may be turned off by a cluttered home page that is overrun with text or graphics. The homepage is frequently where users will get their first impression of your website. It should never be made randomly just to have a presence online. Network for Good, a not-for-profit organization that provides fundraising ideas for other non-profit organizations, recommends “… for simplicity and clarity in design. It must be captivating and appealing while remaining clean. “
2. Using a logo, establish brand recognition for your building.
A logo that supports the mission of your building or acts as a reminder of the cause can help make a website memorable. When users interact with your business, they can recognize it visually thanks to a logo. A logo’s creation must be prioritized in the budget because it is an investment. The ideal logo for a non-profit organization should be instantly recognizable, evoke and transmit your non-profit or your mission, and remain effective in a variety of colors or presentation modes.
3. Create a visual chart.
A website can be made more cohesive and user-friendly by maintaining recurring visual elements. Choose colors and fonts that go with the branding of your association or foundation to establish consistency and make sure they are used consistently across all pages. The identity of your organization will be strengthened if you keep this visual coherence on the website and replicate it in all of your other information and communication channels. The visual theme should be chosen to both reflect the organization’s culture and appeal to the donors, volunteers, and supporters you hope to recruit.
4. Make an audiovisual presence.
Internet users are more likely to pay attention to a captivating video that tells a story. Even if your website can continue to function without the video, this will be of great benefit to him. If done properly, making such a video can be expensive. However, it can also be done with a basic camera and very little editing, giving it a less polished appearance but still effectively achieving the desired result: telling your missions through pictures. The gain won’t be determined solely by how many people visit the website. A well-made video can serve as the focal point of your nonprofit’s communication initiatives, extending its usefulness beyond the site itself.
5. Use pictures to tell a story and establish an emotional connection.
Putting faces to names of volunteers, recipients, and donors is made easier by using static or rotating photographs. Avoid taking pictures that might be used somewhere else because your photos need to support your brand and not just anyone’s. In contrast to video, still images enable the user to concentrate on a particular period of time, fostering reflection and establishing a lasting connection.